About the author
Ken Adams is the leading authority on how to say clearly whatever you want to say in a contract. He’s author of A Manual of Style for Contract Drafting, and he offers online and in-person training around the world. He’s also chief content officer of LegalSifter, Inc., a company that combines artificial intelligence and expertise to assist with review of contracts.
Ken, at the risk of provoking more of that mockery (on which point I reserve all my rights), I should say that if the agreement is made under English law, the courts are also unlikely to enforce an obligation to negotiate in good faith. To make these types of obligations enforceable, one should considering including obligations:
1. not to negotiate with anyone else
2. to go to arbitration or some other form of decision-making process if the parties cannot agree on terms